When doctor’s orders led to the highest grossing tour in history at more than $736 million, according to Boxscore.
But “360” was a postponement and Gaga’s situation is a cancellation. That said, the cancellation is far from a financial disaster. Fogel declined to discuss specifics of “BTWB,” but in a typical situation, as an industry standard, a major tour such as this would be covered by various levels of insurance, including such things as the significant out-of-pocket expenses to shut the tour down, advertising costs, and lost revenues for both performer and promoter.
In the end, it looks like North American Little Monsters who have waited almost a year to see this show will have to wait for her next tour. A new Gaga album is expected sometime this year, and perhaps a new album project will afford Gaga the opportunity to align a album and tour — and their respective marketing juice — at a more synergistic level than she has in the past.
Fogel takes a philosophical view that is essentially optimistic. “It’s not really for me to say,” he says regarding Gaga’s next move, “but for anybody, you would have to assess what it all means, the time necessary for [the artist] to get back to 100%, and then address what comes next.”
Meanwhile, at least one building is making an effort to help the Little Monsters get their Gaga fix. For those who were looking forward to seeing Gaga perform at Wells Fargo Center in Philadelphia at two sold out shows next week, XFinity Live! Philadelphia, the dining and entertainment district located next to the Wells Fargo Center, will host a free screening of a pre-recorded Lady Gaga full-concert performance on a 32-foot, high-definition screen on February 19. Admission is free and open to the public.